Compromise: Just Charge $5 For Now. Once 2.0 is Out, Then Charge $12

[AmyRae]

The argument is that by lowering the price, enough people will pay the subscription that SE will get more money than if they charge "full price".

You may notice that nowhere in there is the version number of the game mentioned. Why, then, is the version number suddenly so important at 2.0 that you disregard the above argument entirely to charge full price?

Version 1: charge less so that more people come and SE gets more money.
Version 2: charge more because it will be as good as other MMOs.

You find this consistent? Where is your price elasticity in version 2? You have no idea what people are going to value the game at, nor does SE.

For a guy who once said this has nothing to do with 2.0, you sure like to focus on that a lot.

I'm pretty sure we've answered this already, but I'll make it crystal clear.

I can only assume the "price elasticity" calculations were already performed for when 1.0 launched last year. If 2.0 is the way FFXIV should have launched, then they've already determined the right price for it: $12.99 / month. Everyone who bought FFXIV was willing to pay that if FFXIV launched the way it should have, and once it does launch the way it should have, I see no reason why that sentiment would not continue.

If those at SE want to reconsider what they'll charge for 2.0, that's up to them but we're not calling for it. However, given the state of the product they're trying to sell now, I'd suggest they may want to reconsider it now.

There's evidence to suggest that a price reduction would keep more players. I don't have proof that they could make more money by lowering the price. But there are principles in economics that show such a possibility exists and it should be investigated. I don't have the resources to make that determination with certainty, but the ones making the pitch do. That's all we've ever asked for here: that they take a look at the possibilities.

[stoned]

For a guy who once said this has nothing to do with 2.0, you sure like to focus on that a lot.

I'm pretty sure we've answered this already, but I'll make it crystal clear.

I can only assume the "price elasticity" calculations were already performed for when 1.0 launched last year. If 2.0 is the way FFXIV should have launched, then they've already determined the right price for it: $12.99 / month. Everyone who bought FFXIV was willing to pay that if FFXIV launched the way it should have, and once it does launch the way it should have, I see no reason why that sentiment would not continue.

If those at SE want to reconsider what they'll charge for 2.0, that's up to them but we're not calling for it. However, given the state of the product they're trying to sell now, I'd suggest they may want to reconsider it now.

There's evidence to suggest that a price reduction would keep more players. I don't have proof that they could make more money by lowering the price. But there are principles in economics that show such a possibility exists and it should be investigated. I don't have the resources to make that determination with certainty, but the ones making the pitch do. That's all we've ever asked for here: that they take a look at the possibilities.

the only fact is... if they wait till 2.0 they keep everyone. if they dont some will leave.. so everyone argueing over this dumb debate that has already been determined who won outside of this small forum group, is just arguing over nothing and debating for the sake to argue. more people quit than those who still play, those who quit out weigh this group 100 to 1. but those voices go unheard, but SE still feels the pain of knowing this game was/is broken. anywho thinks 1 thousand people can keep a mmo stable is out of their mind.