With Eve gone, only sub based MMOs left are FFXIV and WoW

[JMadFour]

Unless I'm mistaken, the box says additional subscription required. It's not like you don't know what you're getting into when you buy the game.

of course.

that doesn't mean I am obligated to like it, cheerlead it, or defend it.

personally I am happy that this business model is fading. It's an outdated business model from a time where there was little choice in the Genre.

My hope is that B2P, not F2P, replaces it.

$60 box cost(there is your barrier to entry) + Optional Subscription(with associated goodies) is pretty much perfect. in my opinion.