Fat Moogle Mount on Mogstation!

[ErryK]

I don't think the act of spending $30 is the main complaint for most people. It's more that SE is double-dipping it's playerbase by charging a monthly sub, and then on top of that selling them additional items that are not obtainable in game.
Also, $30 is pretty ridiculous for a mount. Spending $30 isn't going to break the bank for most people, but that doesn't change the fact that the pricing is absurd.

Well I don't see people complaining about the cinema's double-dipping their customers, "Oh, it's $10 for the ticket, you want refreshments? That's another $10 please." "But I should have my refreshments included in the ticket cost at no additional cost!" Do you see what I mean?

Exactly
*although yes, 30$ is pretty expensive for pixels

Well I could say the same about the fact that $60 is too expensive for console pixels but I don't because there is a certain requirement for money-to-work exchange, and from what SE has worked out, their work on the Fat Mog mount is worth $30 per person. What you could perceive as $15/$10 could very well actually be $40 by the person who made it, value is subjective to where it is being sold/by who/how much work was put into it. If you disagree with that price, then you aren't forced to purchase it and/or anything else that will or won't be included. Instead you could spend that cash to get another 30 days playtime, with that ugly Gobbie helm you don't like for playing for so long.

If I showed you a painting that is literally a yellow circle, I could put it up for sale for $100 and it would eventually be purchased by someone, but to me, it took all of $5 to make. SE is a business primarily, so profits come first. You are a customer, and you are being offered multiple things, it's up to you whether you want those multiple things or not, at an extra cost.