If this game actually does take off and become successful
It never will. This is a moot point, and a definitive one, they can give it away with naked bikini models and people still will not buy it. What we are in right now is known as bonus time, while they get it up to a standard they can leave it running at for a few years, while they work on their next big thing.

I am not trying to hurt anyones feelings or anything, but this game has a massive hatred towards it from pretty much the entire gaming universe, it is a laughing stock. New players will be practically impossible to coax in, it will just exist on the subs of around 300,000-500,000 at an absolute optimistic maximum. Most of these subs will come from the multiple accounts people now have, and won't want to lose once the game starts charging monthly, which I assume is coming pretty soon.