Quote Originally Posted by Yurimi View Post
As it has been an expanding menu for well over a decade at both big chains (mcdonalds, wendy's, A&W, DQ, Burger King etc) and small businesses around my place, I would say that it has been at least somewhat successful as they continue to do it as they have for years.
McDonalds only significant business growth in recent yeras has come on the back of extending their breakfast menu to 24 hours. Other than that they have been chipped away at by other smaller nimbler chains offering something new, such as Chipotle. The same is true of the others. McD's occasionally brings a new 'product', but almost without exception they are burgers in structure. McRib? a pork burger with BBQ sauce. Sirloin Burgers, a way of charging twice as much for a burger by selling...another burger. Chicken whether battered, breaded or grilled on a bun - it's just another form of burger, or as McD's term their burgers...sandwiches.

Burger King - the same sort of thing; Wendy's, same again; etc...

Chipotle offers what it offers, Genghis Grill offers it's thing, Corky's BBQ is still BBQ, Outback is steaks, Lonestar is steaks, Grand Panda buffet is still a Chinese food buffet, Red Robin is still a burger joint with presumptions of grandeur...