Never Make Your Players Have to "Find the Fun"

[Radacci]

OK, how would you suggest they do that? Drops that have a 0.00000001% chance of dropping from a world boss? Requiring a stack of items that cost a thousand tomes each?

So many people say "this needs to change!" with no suggestions how to do so.

I don't think it should be up to the community to fix a game - SE has developers, those developers should be able to come up with fun stuff to do.
It's about money, and fun isn't in the budget, only profit - fun costs to much time and money - better to spend that on big titles instead.