If you just wait long enough, all the carrots in this game are given away for no effort at all. I just did a zeta from anima phase in less than four days. I helped a friend just last week farm a kirin in less than a few hours. Hell, rewards are trivialized as soon as they come out, I am looking at you void ark and Thordan Ex. Tomorrow will be the death of thordan, there will be no reason to run it when people can just derp their way to a 210 relic killing caterpillars in the forelands or something. Why even bothering putting the ilvl 200 gear in void ark when we have derpadem and weekly twines/coats? That's also on top of the fact that not everyone enjoys playing all the classes. I personally only gear up two. My point being that gear proliferation only benefits people who want to play 3+ classes. I was full 208 on both of my jobs before void ark even came out. Outside of vanity, the rewards for doing content in this game suck and if there is anything you truly want, you just have to wait a few months and nab the "reward" with ease.
The content is boring and repetitive. SE can't seem to find a balance between rewarding and challenging. There is nothing compelling about the current end game meta and everyone is starting to understand the formula. Why grind out those TT cards? Why bother finishing the relic? Why bother raiding? Why bother with red scripts? Just wait six months to a year, swoop in to do the nerfed grind/challenge, get your rewards and unsub.
This is why risk vs reward is so important. It keeps you coming back. How special does 210 gear feel when it is so easy to get and will be invalidated so soon? Either casual or raiders, none of this content is compelling or has staying power, especially with this hyper vertical progression. Gear is invalidated even before the next raid tier is released. Why bother sticking around now when you can just come back in 12 months, be ilvl240+ within a week and grind up all the rewards in a fraction of the time it takes now?
But hey, this game is being relaunched from 1.0, they will change stuff in the next expansion, this expansion is only six months old, the dev team is small, ps3 limitations, casual vs hardcore rabble, blah blah blah ,[insert what ever excuse you like]... This game is careening down the pipes and anyone trying to defend the current end game at this point is just some white knight with their helm on backwards, because they are having a very hard time seeing the truth, this game is an inch deep and miles wide and nobody seems to like it.