1. Incredibly slow when compared to many other games. Although I am not a fan of Rift, I did play it when it launched and they were patching things in record time. It was a good example of how fast changes, bug fixes, and so on can happen with the correct team of people in place.
2. Some of the changes have been obvious wins, some of them questionable. Overall at this point, looking back of the history of implemented changes, it feels to me like there is no clear cut direction anymore. Feels more like they are making it up as they go without a real clear picture of what the finish line looks like. I understand they have posted an extensive list of planned changes, but they do not feel cohesive to me, i.e. I don't feel like the planned changes result in a well thought out game.
3. Given the bad PR, the current population with it free to play, and the patch rate, that by the time this game is even close to being competitive with a current generation title as far as interface, content, and so on, that it will be 2 to 3 generations behind the curve. It already feels behind the current generation in almost every way except for character models.
4. I don't expect this game to ever be as successful as FFXI, and it is for the most part a niche game. I do not think this game will enjoy a very long life span, I just don't think it is sustainable. I imagine if SE ever does move it to a subscription model, that it will close within one year of that time.
5. The changes overall feel like the wrong direction for me personally, but I think many people like what the developers are doing with the game. I am still looking for the fun factor myself, as none of the current content, or original systems are particularly engaging for me.
6. I think their focus has been very misplaced throughout the entire life of the game when it comes to what they have changed. It definitely feels like the game was in ICU when it was released, and everything they have done up to this point has been emergency surgery just to keep it going. None of the changes that have been made feel fleshed out and none of the core issues have really been resolved. The client/server interface, user interface, and general lack of basic mmorpg features should have been addressed first. This is my view. It may differ from yours.