What does Heavensward actually bring to the table as an expansion?

[Ashkendor]

For the 50-60 experience it brought quite a bit but currently their end-game is really lacking. I already have some of my friends and fc members tell me they are bored/leaving the game because there is nothing there. End-game is just reduced to expert roulette with 2 dungeons then Alexander savage if your doing it.

If you're billing Neverreap and Fractal as "endgame" you should also be including Bismarck and Ravana EX and Alexander Normal.