I completely support this idea.
As a previous poster said, LoTRO has done something similar to great effect. Being able to use points/currencies earned doing in-game content (basically achievements) for things such as vanity items is a great incentive to do things I might not otherwise do and/or as a minor reward for participating in certain content.
"But that defeats the purpose of the cash shop!" some have said. (Points below)
#1- I both agree and disagree with that. Yes, some people will probably choose to spend the time grinding out currency rather than spend the real money if given the option. However; those are the centrists of the YEAYCASHSHOPGIVEITTOMENOW!<--------->HELLNOCASHSHOP continuum. If something's compelling enough there's a good chance they'll drop a few bucks to get it quicker, but if not they'll earn in-game currency to buy it.
#2a- This is the big one that most folks haven't been talking about: TIME. While SE does want our money (they're a business after all) the real currency they are interested in is our time. Why? Subscription. Because we have to pay for access to the game, the more time we invest in it the more $$ they make. I would argue that every single decision made in this game's core design is based on how long it will take to complete and how SE can keep us interested in playing the game. All to maintain subscription income.
Case in point: veteran ranks and bonus items awarded based on length of time subscribed.
#2b- Tying it together: incentivizing game participation, and thereby continued subscription income, through non-raid affecting options/items is beneficial to the game as a whole. It's all at matter of rate-of-(currency)gain. Say a new mount or (gasp housing option) comes out for 2500 IGC (in-game currency) but we only earn on average 1250 IGC each month, then SE will get 2 months' worth of subscription $$ for each 2500 point item they "sell".
Another example: Rotating monthly glamour sets (ala LoTRO). Say, SE puts together 4 or 5 complete glamour outfits (sans weapon) that are available for purchase every month either with $$ or IGC. You bet your ass that I'll be running content for points and saving them for the time when a badass outfit or chocobo barding hits the streets. Again, incentivizing time in game = subscription $$
"But that means they'll put the best looking gear behind a gate that will force me to grind content in order to earn said gear!!!" Of course, why do you think raid gear looks so cool? Raiding is the #1 prime example of this sort of model where time spent in game = currency. Grind CT/ST for Soldiery? Grind Coil for drops and Poetics? Both equal currency rewards for gear.
The entirety of FFXIV is built around the precedent of grinding for currencies to buy in-game items. It's time to expand on that precedent, and expand the currency and purchasing options.
<edited to fit it all in one post>


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