I wholeheartedly support this suggestion. It's the perfect middle ground for people that like the cash shop and people that dislike it. You have to keep in mind that no matter what you do, people will complain. I believe that among all the solutions (short of scrapping the cash shop altogether, which won't happen), this sounds like the lesser evil to me.
Additionally, it can give more incentive to make people do extra stuff they usually don't do. Challenge log entries, beast tribe quests, FATEs (okay, maybe people are getting tired of this one), etc. Whatever content that gives that special currency that's usable in the cash shop. The incentive to do content you don't usually do can go a long way to renewing enjoyment for the game, for people that normally only ever do a small handful of activities within the game.

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