Yeah how dare those f2p mmo have a cash shop I mean jeez... Wow is the only one who does and it's pretty plain to see ffxiv is following the same suit.
Popular franchise with rabid fans check
Fan service everything check
Tons of profit check
Of course this wedding is a whole new thing I haven't seen in mmo but good for se. I'm sure they will be making money hand over fist with it at the end day.
Edit
Eve has a cash shop but you can also buy play time with gold so it's pick your poison