They've just gone too far in my book.

My subscription ends in 9 days and I will NOT be renewing.

People keep saying they're ok with cash shop as long as it's not pay to win. Define 'win'. Winning in an MMO is different for every player. Winning to me would have been collecting all of the vanity gear, making furnishings for a house so I could constantly rearrange it, getting married and having a 2 person mount for me and my sweetie. So for me, this is already 'pay to win'. And I'm done.

The never-ending gear treadmill, the personal housing farce, the paid retainers to begin with and now, marriage.

Nope. Nope.

"They only pay attention to subscriber numbers" Ok
"If you don't like it, unsubscribe." Ok.

Unsubscribing, see ya.

P.S. For those of you who are totally in favor of a cash shop, do me a favor? At the end of a year, total up the money you've spent on this cash shop and take at least a full minute to think about whether or not it's really been worth it.....