

This game was already financially successful while the company itself is not. So, is this cash shop a means to make up funds lost from other projects failures within the company?Because a few mounts and minions on itself isn't the sole reason you're currently paying a subscription? SE employees too like to get paid at the end of the month? Investments into new game development have to be made? Server maintenance has to be covered? You know, just the basic essentials for any viable company to stay afloat?
Always remember the Silver Rule:
"Treat others as they treat you!" ...or something like that.
How about they focus on making those games good so that they are financially successful in their own right rather than bleeding money from already loyal fans and subscribers to this game?
Welcome to corporate 101. You're understanding simple business economics. Yes, it is standard practice for financial income within game developers to be redistributed to other projects. Heck, if not other projects would never even come in to existence. The gaming market is a financially unpredictable one. And many projects get funded by cash cows.
EA has Sims + Battlefield.
Activision has WoW + CoD.
Ubisoft has Assassin's Creed.
Valve has Steam.
Square Enix has been struggling, but may now have FFXIV to fulfill this role.
Publishers which lose their cashcows? Well, they go belly-up. Just think of what happened to THQ. The Warhammer 40k series once was an important source of income to them. However, the sequel failed to generate similar revenue, and not too long after they were out of the market.
People are often quick to try and burn down publishers for having such cash cows. But if it wasn't for that, the gaming industry would be long dead. AAA titles would be impossible.
Plenty of indie crap to be found on kickstarter, greenlit games, etc. if "creativity" is what you're looking for.
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