Right now, the game regaining players doesn't generate any revenue whatsoever. Square Enix is still a for-profit corporation, and while they may be willing to just eat the loss for a while, eventually the product has to make money. The longer it takes, the more money is required to make up all the sunk costs. In one year I just don't think there have been enough major changes to warrant enough people paying for the product to sustain it, and it will inevitably die out if it can't make up it's losses and start to generate some cash. Yeah people have been saying that the product is dying for a while, but that doesn't change the simple facts of the matter. Products that don't generate revenue or provide competitive advantage have no business in a business.