WHY is it every single time the exactly same thing with Square Enix since FFX?

Every single time I am looking forward, expecting a REAL simple thing they did perfectly before and every time I need to be very disappointed.

For example I am expecting a plain and simple chocolate cake.
They created the best chocolate cakes in town. Everyone loved them because no one else was able to create that tasteful cakes!
They say "NO! A chocolate cake is just not enough! Please look forward for the REAL big deal! Please be patient!"
After endless times of big promises I am finally looking forward for their big tasty chocolate cake and all I get is a tiny crumb.
They telling me "We are the big ones now. You can't have good things, because we have to create cakes for the entire world and please them all."

But is the world really happy with the new cakes?

(Damn what's inside these cakes )