from todays live letter you can find some clues about personal housing (if translated right lol)
"First, we'll be adding land in patch 2.38, and it will then be possible to purchase personal housing, but the issue of how many plots to add will be under discussion until right up to the last minute." "Another example is housing. Due to the shortage of available plots, we're working to add more land to accommodate players."
crap... after reading these MUCH closer im realizing that they're talking about the FC wards AND THEN (oh btw) you can buy personal housing AND THEN back to increasing lands in the existing wards. Seems like they are purposefully putting the land bit in front and end to make people believe they are talking about personal housing and not the FC wards. (i did public affairs in the US Navy for 8 years so i have a little exp with misdirection like this :P)