Why is jumping always associated with WoW?

[Nikita]

By itself no. But jumping, along with a lot of other minor things that are missing from this game server to make gameplay fun and modern.

I personally believe the only MMO that will flock all of those types of players away is a new MMO by Blizzard. I played WoW, for a while, I grew bored at the end of Sunwell when they homoginized all of the classes. I've tried pulling a few people away, for a few different MMOs, 9 times out of 10 it doesn't work. I don't see FFXIV ever becoming a game that could.