You DO realize this game is being fixed right? You understand that it has been going through significant changes, and will continue to do so in the near future. The new team came in to fix the game, and the community gave them the go ahead in the polls.

The game is still incomplete and in a pseudo-beta status. If they had to worry about the current lore each time they wanted to change something, nothing would get done.

They can fix the mechanics first, and then worry about the sugar-coating.