Every "big title" MMO has it's launch hype. Even the ones that come out really, really bad in the long run, like SWTOR.
For FFXIV, 2.1 will be the decisive sink or swim factor. If done right, it may yet hold. If not... Well, we all know where it goes for the "do nots".
In it's current form, though, the game has very little to offer save for more of the same, repetitive grind, be it Tomestones or otherwise.