I'd really love if people would stop using WoW as an example for Endgame content at release.
1. It did not have more to do endgame than this game offers.
2. The endgame content (Molten Core Onyxia) was not playable until 2+ month after release because of server problems.
@Keyblade you asked who and why finds this game fun.
At least for me I have some great friends playing this game with me and I met some cool people online. Which boosts the enjoyment for me personally.
Other than that I enjoy leveling different classes (did the same thing in FFXI). (Only crafts I can't get really into but that was the case in almost every mmo)
Besides that I love what they did with the dungeons (not talking about grinding/speedrunning the endgame dungeons over and over) but in general.
As of right now I really enjoy the base they build for themselves to add upon. And that is what every MMO does at start. You lay the framework before going hardcore into detail.(content)
I played alot of mmos over the years and no game besides FFXI managed to hold me for more than a year. Only MMO I came back to from time to time was WoW. But just because I was curious what the addons brought to the table.
And this game just seems to click with me at the moment. Might this change within a month or two maybe. But right now I'm having a blast.
Is this game without problems? Of course not. What mmo ever is? Could they have handled things better. Yep. Personally I think you level way too fast in this game and fates kinda ruin the experience.
The dungeon grind at the end is silly but if you're doing it with friends I don't mind it that much. What I do like is that we pay for DL with 1 currency so we can play any class we want and equip another. Love the flexibility it gives you.
And there are some more things which are annoying but I still enjoy the groundworks they did and I'm quite excited to see what this game will become. And again I'm not saying whatever they will implement will be golden and awesome. There is a good chance this game will go downhill from here on. But given their track record with FFXI my hopes are still high.
All in all I don't know if this is a valid explanation because having fun is subjective and not always rational. So right now I'm not bored but I can understand why some people are.