When I was a kid, bullies would beat kids up and take their lunch money. There was no getting around it. If they cornered you, you fought or you layed down and took a beating. Either way, there was a beating coming. Online bullying is a joke. If people are being mean to you, log out. It's that simple. It's hard to feel bad for someone who keeps willingly going back for more. The guy is the linked article in the OP could have quit WoW and spent his time elsewhere, but he chose to stay. Whatever happened after that was on him.