Actually it was only MC, BWL wasn't out for almost 6 months later. They also had UBRS/LBRS/MC at launch. Just becuase people are "using" the content, once they beat Coil, there is nothing to do. Crafting/ Leveling Multiple jobs isn't content, so that point is moot. Housing is not content. I fail to see what content you are referring to. Since the game start at 50 quoted by Yoshida himself, I fail to see what content you are referring to.