I can see this happening, it doesn't take a fool to realize that the future of technology is in the mobile phone/smart phone sector. Try and watch a T.V commercial break that doesn't have a cell phone advertisement. For that matter try and watch a commercial period without it having some sort of "join us on facebook" message.

After watching The Social Network, I don't know why SE would not want to leverage that vehicle and/or mobile phones. I recall reading an article in Forbes about Zynga - the guys who made Farmville. Well there are 4 billionaires related to Zynga. BILLIONAIRS. Looks at Angry Birds. That creator has made a BILLION dollars as well.

Square Enix is already heavy into the app store for Apple. they just released FF3 in HD on the iPad and is charging $15 dollars a pop for it. They have 3-4 other titles out there as well. They could develop an app with several of the features listed above and charge 5-10 dollars for it, and I'm pretty sure every FFXIV gamer would buy it.

Seriously, SE needs to get on this. If they reported a loss last quarter, this is a sure fire way to make some good money