Quote Originally Posted by Xenor View Post
What else do you propose we do for end game, sit around and pick our noses? End-game content in every RPG (nevermind just MMOs) is based around gear grinding. People don't do hard content if it's not going to reward them. Hence why it was a pain in the arse to get anyone to do CoP in XI.
Nope. There are plenty of other end game things you can have other than WoW's gear grind. Private Company progression could be one and every time you progress it adds nifty stuff to your company HQ. Sociopolitical aspects could be added where companies compete for sovereignty over unruled regions. Real exploration.