One of my favorite Futurama quotes:

Fry: "But that's not why people watch TV! Clever things make people feel stupid, and unexpected things make people feel scared!"

Fry: "TV audiences don't want anything original - they wanna see the same thing they've seen a thousand times before!"

Now we just change a few words around...

Wobi: "But that's not why people watch play MMO's! Clever things make people feel stupid, and unexpected things make people feel scared!"

Wobi: "MMO audiences don't want anything original - they wanna see the same thing they've seen a thousand times before!"