WOW's design also isn't the pinnacle of MMO design either, but every MMO seems to think it is. So copying it is the new cool thing. I want unique to be different and not play the same game until I die of old age. It shouldn't be unique just to be unique, it should be unique AND fun AND challenging AND awesome. I'm sick of WOW, I'm sick of casual games, I'm sick of single player lobby "RPGS", I'm sick of dungeon gear grinds, I'm sick of beating MMOs in a month.

It sucks, it really does.