The fact that our character won't be saved doesn't mean that SE can't do anything through our accounts. Unlocks, achievements, collectibles and whatnot can easily be granted through the account as much as through the character.

That's how we unlocked collector edition items and special prezzies, after all, and SE could easily record who was present at the "crash" of the moon and unlock some stuff on their account.

I know, it'd be cool. One can dream