For PS3 marketing plan for example aside from package there are download market and thinking there are other approaches for package such as PS3 exclusive but how will you market the PS3 version?
Y: With both PS3 and PC for the package we will have the ARR FFXIV out. Of course we are thinking about ARR FFXIV specials for early reservations or collectors edition but for those with current collectors edition it will be possible to upgrade to ARR collectors edition though online update. We are currenting making adjustments.
I stumbled across this interview today and I know this is a necro-bump but I felt it would be a good idea to put it here. What this confirms is that; Yes, there will be a 2.0 Collectors Edition.

Unfortunately it leave many more questions.
for those with current collectors edition it will be possible to upgrade to ARR collectors edition though online update.
When they say "upgrade" will we need to pay extra for this? I'm fine with that, just curious.

When they say "through online update" does that mean we only get the digital features of the CE and miss out on any physical bonus stuff that others would get? (like a mug or security token) I would be more than happy to pay an extra $15 or so to get the extra physical stuff. Hopefully they will provide us with options to do any of the above options.

Can't wait for more info on what all will be included!