Planetside 2 and Guild Wars 2 (to some degree), are two reasons why F2P is the future. You're kidding yourselves if you think Pay to Play has a future when it's quite clear triple A games can exist without an on-going cost and still pull in a massive amount of cash and subs.

Cosmetic items through cash shops is how these games will make the money, just because you don't like it or think it's Pay To Win isn't going to stop business's from going ahead and doing it anyway.

Are you saying that you would not play a seriously polished and excellent F2P game, just because someone could spend a couple of pounds on a cosmetic item? As for comments akin too "In the end you WILL spend more", this is true IF YOU ARE PREPARED TOO. No one is saying you have to buy anything.

I despise Pay to Win, i've embraced Free to Play, it IS the future. Suck it up.