we can talk marketing and shop all day, but in the end, there's not really accurate gauge on what makes someone interested in a game. just because they read an article on IGN, doesn't mean they're going to be turned off. half the people on IGN don't even trust IGN, so what's your point? also who gives a shit anyway if it's a rebrand, redesign, reboot, revise, etc etc. the point is people and the media are talking about it.
some people will buy it just because it's an SE game
some people will buy it just because it does have Final Fantasy in the title
some people will buy it just because they are genuinely interested
some people will buy it because friends play it
there is no 100% perfect marketing strategy.
I personally feel like SE is doing an adequate job with their marketing campaign, which by the way hasn't even reached full force yet. and if you're still confused, well fine, remain confused. the very nature of this reboot is rather rare in the MMO industry, so it's bound to get some head scratches. but rather than writhe in agony about it, why don't you just wait and watch? I think one thread is enough.