Thread: Is 2.0 a new game? a rebranding attempt? an update? an expansion? a fix? What Is It?

Ok I'm going to have to ask you. How many times have you seen 2.0 been named as an expansion yet people still look at articles about the game? Since 2.0 was announced, people have been calling it an expansion, yet that many people still look at the news announced by gaming sites. Do you honestly think that once all this information is released, only because SE has given the same expression for an extra 1 or 2 months more than our current 7 months, it will make people not look at the 2.0 news?

You're acting as if this is something new that started only because of the website. It's always been labeled like this by many people, and there is only one way of taking away that label, and that is by showing concrete information about 2.0. Though do you think it's actually wise to show it all in one go, and game sites randomly make an article about 2.0? No. Look at the last couple articles about IGN about XIV. Other than the E3 one, there is almost nothing about XIV. It's better to bring up the brand so that people are used to seeing it, and then take out the information.

However, why do you think SE already planned a marketing campaign? The current spurt of news is just to bring up the topic of XIV to game sites. Every single site I know had an article about it, and every site shows that in some way they are intrigued. This is all that SE has to achieve to get people's attention. All they have to do now is correctly market their game when they plan to market it, which oddly enough, is in august.

Originally Posted by Chardrizard

Did you not know this game will fail if we dont get all info by tomorrow? its tomorrow or bust. To hell with pre-planned marketing campaign.

Are you saying every time you hear of a new game you make a point to go back and check it out week after week to see if there is new info?

Most games have a 1-off chance to create a first impression. FFXIV, considered one of the worst MMOs of all time, definitely needs to make that first impressions stick for their new version.

My point is, if people assume this is just an update or expansion now, they won't bother paying attention to it in the future. Just like I know WoW Mists of Pandaninjas is an expansion and won't ever read an article about it, because I have no interest in joining an old game with expansions.

First impressions always count the most.

I'm under the assumption that XIV lacks a marketing department as they have made nearly every possible marketing mistake that exists, both at launch and now.

they said them selfs its a new game just some website maybe haven't got the right information just yet give it all time

Originally Posted by Alhanelem

Why does any of this matter?

For one, "a new game" is metaphorical/rhetorical. It's not literally a new game, not even by a longshot. Even if everything was changed, it sitll has the same title, just with a subtitle tacked on.

I think the most accurate terms would be the ones SE itself has used "Redesign" or "revamp."It's not new, but it's not old either. It's not strictly a fix-up, either.

I don't think they're trying to sell it as an expansion. That wouldn't be a good way to market it. Outside of that, I'll just let the people at SE that know marketing handle it.

Everything isn't even being changed. It's getting new zones, new quests, a new ui, some battle tweaks, new graphics engine, and the rest of the stuff is staying the same except for primal fights and gc/ main story quests. What new content will actually be there at release besides crystal tower as far as we know?