well for the person saying se knows what they're doing..... did you miss the original release? if you were there for it then you would see that undoubtedly they don't.

now on a serious note. most games can expand off word of mouth, but even if 2.0 is a great success i doubt the normal philosophy is going to work. even if every person that plays the game now floods every site talking about how great the game is they will be drowned out by the vast majority that played the original version and despised it. it will be hard for word of mouth ONLY to make a dent in the reputation this game has. that's partially the fault of the existing players that have been talking down everyone that has a bad opinion about the game since beta. when word of mouth hits those sites now people are just going to look at it as "oh it's those guys again" and just get drowned out by negativity.

to me they are really going to have to advertise hard to get people interested in the game again. a bunch of teasers like the one that just came out won't cut it in my opinion. they are going to need to show comparisons on before and after on gameplay, graphics, story, content, and anything else they can show the public that this is not the same game as what it was on release. the vast majority doesn't even know about 2.0 as far as the depth of the changes that are being made. they are going to have to hit the ps3 and pc versions twice as hard as normal due to the fact the initial release had such worldwide hatred. they need those that hated the original version to try the new one and admit it's not like it was when they left.