Quote Originally Posted by Nyastra View Post
In order for it to be an in game collab, the majority would have to know about it and care for it. And a lot of people don't. Thus, cash shop for the hardcore fans.
They could spend all the time in the world making this an in game collab and half the people wouldn't bother because it's just not that appealing.
I thought one of the reasons for a collab was to make something known for the playerbase, as some sort of publicity.

I personally had no idea what Monster Hunter was before the collab here, and only got to experience it because I got to know it in FFXIV.