I get the idea of wanting ever-increasing difficulty, but who or what is to say what that limit is? Take me as an example. I don't do content that I can't just queue up with randoms and do. I just don't. I don't want to min-max. I don't care about watching videos or learning fights. I just want a game to play to occupy my time with a story every now and then.
I'm not looking for a challenge and if I did it would be more of a single-player affair than a multiplayer one.
So in saying all that what do you do if the "story" mode of the game becomes too hard and alienates a player like me? I'm not saying it has yet, but it's certainly starting to skirt that line. And at that point does it deserve to die like a Wildstar before it? Focusing on one aspect of the game while ignoring the core audience. It's hard to say.
All I want is for everyone to enjoy the game.