Quote Originally Posted by Fawkes View Post
They stopped doing veteran rewards a long time ago. They don't care about rewarding people for playing for a long time.
It's not that they don't care, it is that, someone starting new now, sees a reward for 10 years of playing that they really want, and then get disheartened that they will never be able to get it, or it is a really long way off and this is the exact reason they gave.

They should put more things in the achievement shop though.