This is just a different discussion entirely, but to start with the second point: Calyx was probably thinking something along the lines of 'hell yeah, convenient ally/patsy' about Zoraal Ja. Guy turns up with that key they've been wanting, and wants nothing more than to wage war against the Source that they already want to turn their crosshairs on? Great! Make him king, let him do half the work for them, absorb all the bad PR that comes from declaring a war, and then just pick up and do the rest whenever he inevitably bites it, which they were kinda setting up to happen anyway. During the events of 7.0 Calyx essentially just wanted everything Sphene wanted, and Sphene's outlook on this was pretty clear.
As to the first point: Zoraal Ja's really interesting to me, because while you're implying a scenario where the writers failed at what you're implying was required, I think they completely succeeded, because he was not written to be connected to. He is designed to be the villain in the most brute-force, 'no further information needed' way possible. He's comparable to someone like Exdeath from FFV in that way: you don't need to feel anything other than a fervent desire to kick this guy in the grill, so they only give you reasons to kick him in the grill. As a result, he stands interestingly counter to how FFXIV usually tells its stories; we usually get big elaborate emotional monologues about a character's truth, and Zoraal Ja upsets our expectations by simply refusing to speak, and often being openly wrong whenever he does. I remember I compared him to Yoshikage Kira in JoJo, or Gul Dukat in Star Trek: characters that disrupt our usual way of understanding those stories, by being people who refuse to directly explain themselves in a series where that had become a given. The writers needed Zoraal Ja to be a villain: they didn't need you to like him. It's not a failure that they succeeded at the thing they were aiming for.
What's interesting about that, is that in 7.1 we had Gulool Ja's story of trying to learn about his parents. Only after Zoraal Ja's death did we get a story that needs him to be a person, so the humanizing scenes of him only come posthumously, and only in relation to what needs to further Gulool Ja's story. It really demonstrates that it's not that they failed to make Zoraal Ja relatable at first: it's that they refused to, until it suited the story they were telling.



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