If they wanted to make BLM better for new players, they should start with the leveling experience and stop wasting new players time by making them learn new rotations every 10 levels. But instead, they seem to only care about how the class performs in the next big encounter.

Other classes get their basic 1-2-3 rotation pretty early on, while BLM is constantly changing. Like I mentioned before, this got even worse after DT for example, F1 is basically useless between levels 60–89, and the AoE rotation totally changes at level 100. They might say they're doing things for reason XYZ, but that does not mean its true.

Their unwillingness to adjust Pictos for an entire Savage/Ultimate tier has already caused casters aside from Picto to be excluded from many pf's.

And beyond class design, the entire game revolves around niche content most players don't touch. You just do whatever interests you and can still have a good time.

Aside from BLM having a reputation for being the hardest job, I don’t recall it ever being played less than other classes.