Why is the game going down every expasion?

[ddwarbird]

The main problem with Dawntrail is the dungeons. Whether you think them easy or not, a lot of casual players did not and it made the game not enjoyable for people just there for the story. Which is one of the reasons subs declined drastically (that and the lackluster first half of the expansions story). Not everyone wants to be a hardcore raider so I do not understand why normal story dungeons could not have been kept the difficulty they were in Endwalker, Shadowbringers and Stormblood. The entire dungeon roster for Dawntrail has been a travesty of rather cheap "gotcha"-like mechanics.