I'd rather pay my Sub than have a game where cosmetics are actively thrown at my face and they lock content within expansions past prices or even more hellish grinds. For instance, Warframe being entirely free, technically lets you get everything for free but is RNG hell and a grindfest. Imagine FFXIV Relic Weapons needing Cash-shop Chance Boosters to make getting the resources for the Relics actually reliable, or just spending a lot more time on it, or getting the paid currency to buy the resources for it. The biggest issue atm is the obvious lack of anything casual going on of note, making it feel like a waste to idle as the Devs spend months to give us something serviceable for casual active goings that isn't just a beast-tribe or A-Raid and N-Raids to touch once a week. We've been stuck for a whole patch as casual players idling as Raiders get dripfed content at a decent pace, and practically stuck waiting for 7.25 till we get a massive notable piece of casual content when we haven't even hit 7.2 yet.