Some of us don't like the direction the game is going and show it in different ways.. Not subbing the extra retainers and app cuts their profits in half. Not buying ANYTHING from the shop cuts into their profit.

Just because someone pays the minimum to keep an active account bc of friends of a house doesn't mean they are not doing other things that cut into the profits. I personally don't sub my retainers or the app and have stopped buying from the shop.

In the past when I was happy with the game I have ALL the retainers, the app and constantly bought things from the shop knowing it was look nice in game but also that is helped them make money to grow and develop the game more.

Sometimes the biggest break in profits are from places you can't see them happening.. It's not a lot, but when you go from 33 USD per month plus shop items to 12.99 USD per month, it adds up..