
Originally Posted by
Malthir
You're wrong and here is why. In 1.0 FF14 had such a tiny portion of the market no where near a good level of saturation, being bad is less impactful when you're small. Also 2.0 was not amazing, it was just amazing considering what came before, don't get me wrong it was good but it was only comparatively good. They still never truly cleaned up 2.0, the low level leveling experience is still accepted to be a colossal barrier to entry. SB wasn't something they needed to salvage, some people were critical but generally it reviewed ok, by all measurable metrics SB is significantly better then DT. The difference is now, FF14 is a big guy in the world of MMO's they have achieved good market saturation, everyone has at least now heard of it. The thing they have heard of though, is it's got a well written story. Well, now being that big plays against them. Everyone who heard about the game will now also here they've released a sub par story that's poorly written. This of course damages the brand, because who as a new player wants to be told, you've just got to get through ARR MSQ, then it's good, until the latest expac and then it's not very good again. Also people are always remembered for their latest release, 6.x was not well received there were lots of complaints about the story so people start to see it as a down trend in writing standards when you release and expac that's written even worse. Then tack on that satisfaction about how the jobs play is at an all time low.
As I said they could potentially salvage some of this if the post patch is great, however their main competitor is about to drop an expac next month, FF14 has lost alot of good will with it's community over the job designs, and the bad writing, they are going to have to hit this absolutely out of the park, this is a massive up hill battle just to recover what's been lost. Damage to the brand image is not saying they are going to shut doors, what it really means is SE might start making sweeping changes or they might decide that the companies future shouldn't rely on the MMO and reduce it's budget, no one knows how the execs will respond, but there's going to be some substantial in house discussion about this.