I don't think it appeals to any kind of player ; its most likely an excuse so SE can spend the least time/money on it (yes, I know that's how capitalism works, but they are milking it too much).

We have to wait 3 years for an expansion that give us new copy/pasted jobs and add little beside new animations and a whole new "press every 2 mn" action.
It seems we can't ask for more because 'now that game has too many <jobs>'(can replace with <equipment> with the last races problems), yet they won't get resources even when the game is making bank.
While Sure, the "core" of the game would certainly require a lot training for new people, graphical assets can easily be hired or outsourced ; and fresh gameplay inputs could probably come from other teams or even the community via polls.

Even the MSQ which is supposed to be the main draw of the game is getting stale , if not story-wise, because most CS have no dynamism ; half of them are 3 people talking with another 3 in the background.
If the WoL has to speak, it's always the same emote with a fade-up to black.
If it's asking for WoL advice, it change at most one sentence directly after, then back to whatever with no impact beyond that.
A villain, better let them monologue while they destroy/use whatever plot device or ally is not needed anymore
A fight ? well, better unsheathe your weapons and use your plot crystal while it's the villain turn to watch.

TL;DR : The board of directors probably created account so their player feedback is "less money out, more money in" ; the devs are busy whit FF16 and probably other projects.