CBU3 answers to Square who answers to their shareholders. But we, as the players, can still express our disappointment with the direction of the game. Dawntrail is already done, so nothing is going to change there. Post patch, maybe. Expansion 6, maybe. But if we all just shut up and disappear, then Square never hears anything (assuming they are even willing to listen).
CBU can take FFXIV in any direction they want. I can complain about that direction.