As much as the report thing sounds fair enough if you feel like someone is spamming, the game makes it a pain to even report. At this point I've stopped even reporting the people openly rmting in uldah aetheryte since I know the gm's won't do anything at least to the buyer. If it was a little slide down option to report the shout I would feel a lot more inclined to let them gm's know but as of this moment it's not worth wasting 5-10 minutes typing a report on console just for them to not get any form of punishment.