"I think the most important thing to remember is that we are starting over from square one and that we shouldn't expect the stakes or hype to be on the level of Shadowbringers or Endwalker. We are just starting out on a brand new adventure, which means they are going to be establish a lot of plot threads that aren't going to immediately resolve in this expansion, or even the next. this is a 10 year story arc, so it'll be important to approach it as the opening act to a new saga."

That sounds completely reasonable actually. What in particular to you think is ridiculous about that? That says nothing about hype or lowering your expectations, they're saying to realize what kind of expansion it is.