Playing an expansion as current content has been a lacklustre MMO experience

[Rolder50]

Which is fair to say that honestly. Still, you only go through the whole story once as a new player. Access to participate in current endgame is a lot more approachable and easy compared to other MMOs and that alongside whatever other content you passed up takes the majority of player's retention time. I cant fully vouche for this as Im currently playing with alt characters but I always have something to do every day. I just dont spend my whole day playing FFXIV. I setup a short task thats easy done in whatever prog Im doing and then I log out and play something else.

But then when you get through all the story, the rest of the game doesn't have a whole lot else going for it. Bit of a pitfall of having story be the main source of content; you can only get one play through out of it generally speaking.