Quote Originally Posted by Valkyrie_Lenneth View Post
The most coveted items?

I haven't seen any ultimate totems for sale... Or titles...
Simply because the FFXIV cash shop doesn't go overboard with the cosmetics that it offers, that doesn't mean that the incentive is not there. From a business perspective, the smartest choice would be to paywall the best-looking mounts and cosmetics and offer the worst for players to get in-game.

It's not that hard to understand.