Just to hash something out, housing IS the main content of the game for some of us. I personally only pay my sub to keep my house. I only login to check the marketboard, make money, and to look at getting a better house. I don't participate in any dailies or combat anymore (as tab targeting is extremely boring to me). No other game right now has housing neighborhoods; it is the main draw for me. This is also why instanced housing isn't an option for me; If I want instanced housing, I'll go play a different game for that experience (because there are so many that already do that). What FFXIV has, in terms of housing, is unique and special in the gaming world. The last game I can remember having it was Aion and even then the housing system was really expensive and kinda janky. For me, playing the game is having a personal house. FC's are not the only ones who benefit.