The new sidequest series, “Tataru’s Grand Endeavor,” will begin. Near the end of the Patch 6.0 main scenario, people from around the world came together to show their support for the Warrior of Light, and these quests will involve expressing our gratitude to them.

Why should we show gratitude for saving the World, their lifes?
This smells like some Bullshit, like sorry guys but we need time to pull a new story out of someones ass, cause we rushed EW, trashed a full Garlemald Expansion and now we don't know what to do. But hey let us first fix all old Content for "New" Players.